New concept and visual identity for a range of plant-based oils and fats that improve taste and texture of plant-based products developed by AAK. The concept ‘Made with AkoPlanet’ emphasises the unique collaborative product development offered by AAK while also referring to AkoPlanet as an added ingredient. ‘Made with… ’ provides a flexible messaging framework that can communicate both emotional and functional benefits. ie. Made with love, Made with sustainable palm oil etc. The visual device inspired from the oil drop in the corporate logo was used as a versatile visual element to compliment the messaging.
In collaboration with Zupa