I Vejle, cykler vi (In Vejle, we cycle...) is a campaign created for Vejle council to encourage residents to choose the bicycle over other forms of transport. The campaign was designed to both celebrate as well as inform residents. On the one hand the campaign praised residents who overcome the challenges of everyday cycling, not least in an area known for having the most challenging hills in the whole of Denmark while also informing residents of all the initiatives that were being taken by the council to make it easier, more fun and safer to cycle in the local area.
In collaboration with Bro Kommunikation