Florette are a French company offering high quality and convenient fresh salads for consumers and food service professionals. We needed to communicate the passionate care the French farmers give their baby leaves every step of the way, from production to delivery. As a result, we created a sticker to be placed on all Florette delivery vehicles, with a twist on the familiar ‘baby on board’ message. An effective use of owned media to help strengthen brand perception.
In collaboration with ZUPA