'Ta’ madansvar' is a campaign urging the Danish public to share the responsibility of reducing food waste. The campaign offers inspiration, practical tips, and useful tools to help households minimize food waste in everyday life. The campaign slogan 'Ta’ madansvar' combines the Danish word for food (Mad) with the concept of collective responsibility (Tag medansvar), encouraging us to collectively contribute to an important cause.
In collaboration with Bro Kommunikation