'Stof til eftertanke' is a campaign developed for Frederiksberg Council to inform local residents of the new requirement to sort textile waste. The concept encouraged residents to not only reflect on how to sort their unwanted textiles, but also why it is important to do so. The phrase 'Stof til eftertanke' translates directly as material for reflection — a Danish expression meaning 'food for thought'. True to its name, the campaign offered thought-provoking facts about textile waste in Denmark, alongside clear, practical guidance on how to sort our textiles correctly.
In collaboration with Bro Kommunikation