Jyllandsposten, one of Denmark’s largest daily newspapers needed a Christmas gift campaign to promote their subscription offer while reinforcing the brand position "If you want to know more". Together with Mathilde at Bartholin Kommunikation, we developed an effective campaign using the concept "The gift to the person who knows everything". The concept plays on the cliché of "The gift to the person who has everything", while reinforcing the newspaper’s brand position. The campaign was a great success. Jyllands-Posten reached their sales target three weeks before Christmas.
In collaboration with Bartholin Kommunikation