Establishing a culture of constant care is essential for the safety of Maersk employees. They needed a campaign identity and visual language to encourage a safety mindset and encourage a dialogue about how to improve safety at Maersk. The exclamation mark was used as a flexible graphic device encouraging people to stay alert, reinforcing the idea of constant care. The solution presented below was rewarded with a preferred partner status at Maersk.
In collaboration with ZUPA