'Alle har brug for en sidemakker' (Everyone needs a sidekick) is a campaign designed to encourage Danish workplaces to take part in a carpooling initiative. By highlighting the social and environmental benefits of sharing rides—such as reduced congestion and lower CO₂ emissions—the campaign inspired both workplaces and municipalities to promote more enjoyable and sustainable journeys to and from work with colleagues, or 'sidekicks'.
In collaboration with Bro Kommunikation