With the introduction of wild animals in designated Danish national parks, the Danish Nature Agency needed to provide clear guidance to help visitors feel safe. Information graphics and interactive videos were created, where the public could choose from multiple-choice scenarios to learn how to behave when encountering animals in the wild. The national parks are used by a diverse range of people including runners, cyclists, horse riders, and scout groups, so campaign materials were tailored to address the needs of every target audience.
In collaboration with Bro Kommunikation